Bandlink is a free specialist URL shortener analytics platform for musicians.
Artists can publish their unique link on social media to promote their work to audiences and utilise the data to track performance.
Artists can publish their unique link on social media to promote their work to audiences and utilise the data to track performance.
The logo depicts two connected disks. Representing the brand’s message of music networking (CD, chain) and analytics (pie chart).
The typeface was designed from scratch.
Starting with the shape of a disk I started by slicing the circle and combining it to form each letter of the logotype.
Each letter has exactly the same thickness and was perfectly aligned to have the same kerning.
The height of the k and i were matched to break uniformity.