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Baskit is the future of shopping - an intelligent, next-generation shopping basket that transforms the way people shop. Powered by advanced RFID technology, Baskit automatically identifies products through smart tags embedded in their packaging - no scanning required. By connecting to the Baskit app users can view a real-time shopping list, track their total spend, and access detailed product information - all while they shop. As they add or remove items, Baskit updates the shopping list instantly, preventing scanning mistakes. When ready to check out, users simply tap their phone or contactless card on the built-in payment receiver located on the handle. No queues. No tills. No stress.
How it works
RFID Antennas placed around the perimeter of the basket automatically scan products placed inside the basket. Constantly scanning for changes including product removal.
Speaker provides an audible feedback when a product is scanned, improving accessibility and user experience.

NFC Antenna allows for contactless payments by simply tapping a payment card or device on the handle. This provides an alternative for users who do not wish to use the app. NFC is also used to pair the user's smartphone a specific basket, the two devices then remain connected through bluetooth until the end of the shopping journey.
Base compartment houses the battery and microcontroller allowing for a seamless self-contained and portable solution. Additional RFID antennas inside the compartment further boost scanning accuracy.

Wi-Fi connectivity grants a way for the basket to efficiently communicate with the store's server. Once the products are paid the tags are automatically marked and will no longer be alarmed upon exiting the store.

Role

UX Research, Visual Design, Programming


Project Timeframe

8 Weeks

Tools used

Tools used

DISCOVER

Problem Space

Autonomous shopping is the future of retail. However, current solutions are overcomplicated and burden the customer with additional work when shopping. There is a need for a more convenient technology that better balances the benefit to the benefit and the customer.

This project aims to create a solution which is so intuitive and frictionless that the user doesn’t feel like they’re doing the work of an employee. It utilises the strengths of existing technology in new innovative ways that improve the experience of customers in-store.

User Comments

"I would like autonomous checkouts to be implemented in stores as they are. But, the presence of staff supporting customers on the shop floor and at checkouts would be beneficial. A complete reliance on technology to complete the whole experience in a brick-and-mortar store is quite rude. It diminishes the customer experience and feels a little dystopian, especially for older customers. In theory, it’s possible and is great for business. But, in practice it’s forgetting the most important part of the reason people come to a store. A customer experience is an ‘experience’ not a transaction. And the heavy shift towards to use of technology delivers a perception that customers are seen simply as a transaction, and this applies specifically to non-perishable products such as clothing, tech, beauty products etc."

User Comments

"I would like autonomous checkouts to be implemented in stores as they are. But, the presence of staff supporting customers on the shop floor and at checkouts would be beneficial. A complete reliance on technology to complete the whole experience in a brick-and-mortar store is quite rude. It diminishes the customer experience and feels a little dystopian, especially for older customers. In theory, it’s possible and is great for business. But, in practice it’s forgetting the most important part of the reason people come to a store. A customer experience is an ‘experience’ not a transaction. And the heavy shift towards to use of technology delivers a perception that customers are seen simply as a transaction, and this applies specifically to non-perishable products such as clothing, tech, beauty products etc."

DISCOVER

Market Research

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Self-Checkout

Very popular with retailers, especially supermarkets. It usually takes the form of a self-service kiosk where customers scan and bag products themselves. Some more recent implementations utilise RFID to scan products instead of barcodes.

Self-Checkout

Very popular with retailers, especially supermarkets. It usually takes the form of a self-service kiosk where customers scan and bag products themselves. Some more recent implementations utilise RFID to scan products instead of barcodes.

RFID Self-Checkout

Uses special electronic tags to instantly scan multiple items at once. Does away with barcodes and the need to scan each item individually making it more convenient for customers. Retailer benefits from reduced checkout times. Additionaly, RFID scanners can built into handheld devices that scan tags by hovering over products from a distance for more efficient inventory management and larger receivers in exit points to monitor theft.

RFID Self-Checkout

Uses special electronic tags to instantly scan multiple items at once. Does away with barcodes and the need to scan each item individually making it more convenient for customers. Retailer benefits from reduced checkout times. Additionaly, RFID scanners can built into handheld devices that scan tags by hovering over products from a distance for more efficient inventory management and larger receivers in exit points to monitor theft.

Scan-As-You-Shop

Allows customers to scan items using a handheld scanner or smartphone. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Scan-As-You-Shop

Allows customers to scan items using a handheld scanner or smartphone. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Just Walk Out

Allows customers to scan items using a handheld scanner. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Just Walk Out

Allows customers to scan items using a handheld scanner. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Trends Map

Trends Map

DISCOVER

Market Research

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Self-Checkout

Very popular with retailers, especially supermarkets. It usually takes the form of a self-service kiosk where customers scan and bag products themselves. Some more recent implementations utilise RFID to scan products instead of barcodes.

RFID Self-Checkout

Uses special electronic tags to instantly scan multiple items at once. Does away with barcodes and the need to scan each item individually making it more convenient for customers. Retailer benefits from reduced checkout times. Additionaly, RFID scanners can built into handheld devices that scan tags by hovering over products from a distance for more efficient inventory management and larger receivers in exit points to monitor theft.

Scan-As-You-Shop

Allows customers to scan items using a handheld scanner or smartphone. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Just Walk Out

Allows customers to scan items using a handheld scanner. This allows the customer bag while they shop and to track their spending before they checkout at self-service kiosk or designated till. In return, the retailer benefits from reduced checkout times and tracking of in-store behaviour.

Trends Map

User Comments

"I would like autonomous checkouts to be implemented in stores as they are. But, the presence of staff supporting customers on the shop floor and at checkouts would be beneficial. A complete reliance on technology to complete the whole experience in a brick-and-mortar store is quite rude. It diminishes the customer experience and feels a little dystopian, especially for older customers. In theory, it’s possible and is great for business. But, in practice it’s forgetting the most important part of the reason people come to a store. A customer experience is an ‘experience’ not a transaction. And the heavy shift towards to use of technology delivers a perception that customers are seen simply as a transaction, and this applies specifically to non-perishable products such as clothing, tech, beauty products etc."

DISCOVER

User Insights

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Speed is King

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Reducing friction is key

Technologies heavily reliant on customer smartphone apps (Just Walk Out entry, Scan & Go apps) can introduce barriers of entry to new new users. The need to create a new account can add a schallenges: technical glitches, battery dependency, connectivity, and entry barriers.

The human element still matters

Even in highly automated environments, users frequently need staff for troubleshooting, verification, or reassurance. Lack of available staff during issues is a common complaint, negating the tech’s benefits.

Trust and accuracy

Just Walk Out systems suffer from user anxiety and reported errors regarding correct charging, impacting trust. Scan & Go faces frustration with “random checks.” RFID seems largely immune to these specific issues.


DEVELOP

User Persona

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Alex

Age: 28
Occupation: Marketing Assistant
Location: Greenwich, London, UK
Personality: Independent, Impatient, Detail-Oriented, Pragmatic

Alex is a tech-aware individual who values efficiency and convenience in his daily routines, especially when shopping. Due to his busy schedule he frequently use and appreciate autonomous shopping technologies because these solutions often save time and allow him to shop at his own pace. However, Alex also has high expectations for the reliability of these systems. He quickly becomes frustrated by technical glitches, incorrect charges, or the absence of human assistance when needed, particularly for issues like age verification, troubleshooting, or product information. Alex believes in a balanced retail future where technology streamlines mundane tasks, but human interaction and support remain available to enhance the overall "experience" beyond just a "transaction".

Behavivours

Prefers convenience and speed.

Avoids shops with clunky autonomous checkout implementation if possible.

Frequently uses App Checkout to pack items while shopping.

Supports a hybrid model with tech for efficiency and staff for support and human connection.

Chooses autonomous options for quick buys, but manned tills for expensive items, or to avoid tech issues.

Goals

Save time with fast, queue-free checkout.

Reliable and accurate billing, without unexpected charges or the need for "random checks".

Frictionless and easy shopping experience.

Staff support for troubleshooting or inquiries.

Privacy and security without feeling overly surveilled.

Track costs as they shop, aiding with budgeting.

Frustrations

Tech glitches like weight errors, wrong charges, double scans.

Lack of staff which cause delays in fixing errors, age checks, or malfunctions. Waiting for staff assistance negates the time-saving benefits.

Having to resolve technical issues or perform tasks that feel like a staff responsibility.

Surveillance feels intrusive.

Random checks add delays and annoyance.

Finds that full automation creates an impersonal experience that feels dystopian and transactional.

DEVELOP

User Flow

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DEVELOP

App Wireframes

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First Wireframe

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Second Wireframe

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Third Wireframe

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DELIVER

App Prototype

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DELIVER

Basket Prototype

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